Levi Strauss & Co. experienced a remarkable uptick in demand for its denim following the release of the Beyoncé chart-topping song, “Leviis Jeans.” The iconic denim brand witnessed fans flocking to purchase denim jeans, denim jackets, and western clothing. Levi’s physical stores rose by 20 percent during the week of Easter Sunday, compared to the average of the past three years. Additionally, Levi’s stock price soared by an impressive 20 percent after the song’s debut.
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But it doesn’t end there—Beyoncé’s influence extended beyond denim. Her album “Act II: Cowboy Carter” also caused a 24 percent increase in western boot sales during its release week, followed by another 45 percent surge when her hit single “Texas Hold ‘Em” topped the charts. Queen Bey’s magic has undeniably left its mark on Levi’s and the entire western fashion scene.
Remember, the Beyoncé effect isn’t limited to music; it’s also reshaping the fashion landscape. Levi’s owes a debt of gratitude to the Queen for this remarkable boost in sales!
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